MrunaliniResume
Open to PM · PM-II · Senior PM roles

Mrunalini BhagwatProduct Manager.

Product Manager with a software engineering foundation, owning Enterprise SaaS modules for 3D product visualization at imagine.io. Roadmap prioritization, PRD writing, design–dev–QA alignment and launch execution — based in Pune, India.

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4 yrs PM experienceEx-Engineer → Technical Product Consultant → PM

Impact metrics

Proof, in numbers.

01
98%

Faster processing on the Reuters Volatility engine (30 mins → 29 secs)

02
35+

Enterprise clients onboarded to the 0→1 3D product configurator

03
#2

Product of the Day on Product Hunt for a 0→1 marketplace launch

04
30%

Operational efficiency gain across 5 enterprise modules

Selected work

Case studies, teardowns & PRDs.

Problem Discovery · D2C HealthCase Study

Menstrual Wellness — PCOS Care Plan

Diagnosing why a PCOS care plan converted only 3% of 10k interested leads at a $100 / 3-month ticket — and rebuilding the MVP around real user need.

  • Mapped problem space using Critical Thinking → Problem / Solution / Hypothesis loop
  • Built 3 personas (Smita / Shweta / Kajal) across urban, rural and student segments
  • Competitive teardown of HealthifyMe with Product Value Template matrix
  • Prioritized MVP across v1.0 → v1.2 using Impact vs Effort + ROI scoring
FinTech · BNPL · ActivationProduct Teardown

Simpl — Day 30 Activation Teardown

Teardown of Simpl's BNPL onboarding to improve Day 30 conversion from successful app onboarding to first transaction.

  • Competitive matrix vs LazyPay, ZestMoney, Uni across 8 dimensions
  • User survey + persona work surfacing trust, discoverability and navigation gaps
  • 4 solutions: UI clarity, repayment-date fix, offer notifications, referral loop
  • MoSCoW prioritization for ship-order recommendation
PRD · Payments · ConsumerPRD

WhatsApp Pay — In-Chat Payments PRD

Product Requirements Document defining vision, target segments and success metrics for in-chat payments on WhatsApp.

  • Hypothesis: if payments live in chat, users will pay and chat in one app
  • Target segment defined from 390M Indian MAU, 18–34 cohort (55%)
  • User survey of 152 respondents on split-payments and WhatsApp Pay usage (67% never used)
  • Empathy map, key user flows, and competition study vs GPay / PhonePe / Paytm / Splitwise
Engagement · FrameworksCase Study

Gamification — Engagement Systems Playbook

Framework deck on applying game-thinking to product engagement — what the product gets vs what the user gets, with Duolingo and Fitbit as worked examples.

  • Gamification System Flow: Goal → Rule → Progress → Reward → Recognition
  • Player motivation map: mastery, destress, fun, socialize
  • Reinforced engagement primitives: recency, ratings, virality, duration, frequency
  • Caveat: gamification accelerates a working product — it does not fix PMF

Deck gallery

Visual frameworks from my notebook.

Hand-curated decks I use when teaching teams how I think about product.

Decks & writing

Frameworks I keep coming back to.

Distilled notes from books, podcasts and frameworks I've translated into team rituals.

Book Notes

Hooked — How Products Form Consumer Habits

Articulated from Nir Eyal

The Hook Model — Trigger, Action, Reward, Investment — applied to how Facebook, WhatsApp and Slack build unprompted engagement.

Book Notes

Monetizing Innovation — Designing Product Around Price

Ramanujam & Tacke

Willingness-to-pay first. Customer segmentation, must-have / nice-to-have / killer mix, and protecting price integrity from day one.

Podcast Notes

Getting Better at Product Strategy

Lenny's Podcast × Jackie Bavaro

Strategy as vision + framework + roadmap. Collaborative by default. Connect high-level business goals to low-level features by listening and removing assumptions.

Toolkit

Skills, organized by craft.

Product Management

Product StrategyRoadmappingEnterprise SaaSB2B Platforms0→1 DevelopmentCustomer DiscoveryUser ResearchAgile & ScrumStakeholder ManagementNorth Star MetricsGTM StrategyPRD Authoring

Analytics & Metrics

Product AnalyticsKPI TrackingSQLMixpanelA/B TestingCohort AnalysisOKR PlanningRICE Prioritization

Tools

JiraClickUp (Verified Power User)NotionHubSpot CRMFigmaGoogle AnalyticsMicrosoft Excel

Trajectory

From shipping code to shaping product.

  1. Product Manager · imagine.io — “Canva for 3D”, B2B SaaS

    May 2023 — Present · USA, Remote

    Own end-to-end lifecycle across 5 enterprise modules for 3D product visualization. Shipped a 0→1 real-time no-code 3D product configurator to 35+ enterprise clients, drove GTM for a Generative AI sub-platform (+30% operational efficiency), automated 3D model request workflows with bidirectional ClickUp sync (+20% delivery predictability), and launched a retail POS configuration tool that doubled adoption.

  2. Associate Product Manager · 0→1 · Ally — The Product Folks

    Jan 2022 — Jul 2023 · India, Remote (Part-time)

    Led strategy and execution for a mentorship marketplace connecting aspiring PMs with industry mentors — 72% platform effectiveness for career transitions. Hit #2 Product of the Day and #4 Product of the Week (Education) on Product Hunt, onboarded 30+ PM mentors from Flipkart, OLX and more, and managed release readiness across dev, QA and a 7-member marketing team.

  3. Technical Product Consultant · FINIQ Consulting Pvt. Ltd

    Jul 2019 — May 2023 · Pune, India

    Led on-site enterprise platform delivery for tier-1 Asian wealth institutions (Bank of Singapore, Maybank) with country heads and local teams. Designed the Reuters Volatility calculation engine on a delta-feed architecture — 98% faster processing (30 mins → 29 secs) — and REST APIs serving 500+ req/min. Authored specs that cut manual support dependency by 34%; sole junior engineer owning the Market Data domain and a dashboard for 500+ daily users.

  4. Co-Founder (Business) · 3D Tech Saga — D2C eCommerce · 3D Printing

    Jul 2021 — Jan 2022 · Pune, India

    Ran 70+ qualitative research sessions to define target segments and product-market fit. Cut website churn 10% and added 20+ orders/month via funnel and UX iteration, plus 300+ impressions growth through SEO and content.

  5. Technology Analyst · Intern · Morgan Stanley

    Jan 2018 — Jul 2018 · Mumbai, India

    Built the Salesforce–Kafka connector for the DataStream platform, streaming 20,000+ real-time records, and extended it to Hadoop, Spark and 3 more data stores — +29% CRM analytics visibility.